Hi, I’m Natalie and I’m the face behind Elora Collective!

I have always had a love for all things art & creativity. From photography to drawing - I always had to have my hand in something creative growing up. I graduated from The University of Alabama with a degree in Hospitality Management and Event Planning.

I planned weddings for several years (& absolutely loved it) but when I started a job at a stationery store, I immediately fell in love with all things paper and details.

In April 2023, we were presented with the opportunity to open Elora Collective. This store wasn’t even a thought in our minds, but it quite literally fell into our laps. We are so thankful for this opportunity and for our little corner of the stationery world.

Elora in Hebrew means “My God is My Light” and that’s our prayer over this store and company… that it would be a light to all.